{"id":2756,"date":"2026-08-25T10:33:13","date_gmt":"2026-08-25T10:33:13","guid":{"rendered":"https:\/\/addbusiness.be\/?page_id=2756"},"modified":"2026-08-27T17:11:46","modified_gmt":"2026-08-27T17:11:46","slug":"value-in-the-conversation","status":"publish","type":"page","link":"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/","title":{"rendered":"Value in the conversation"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-824783″ overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” content_parallax=”0″ uncode_shortcode_id=”962665″ css=”.vc_custom_1787218282520{padding-top: 50px !important;padding-bottom: 250px !important;}” back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text uncode_shortcode_id=”163041″]<\/p>\n\n\n\n
<\/td>\n<\/td>\nLogbook of a co-pilot<\/td>\n<\/tr>\n<\/thead>\n<\/table>\n

[\/vc_column_text][vc_column_text uncode_shortcode_id=”279128″ el_class=”intro”]<\/p>\n

Value in the conversation<\/h1>\n

[\/vc_column_text][vc_column_text text_lead=”yes” uncode_shortcode_id=”126523″]Your customer already knows what you know: AI has raised the bar for every commercial conversation. What remains is what you add to what the customer already found. This series shows how to prepare that added value, bring it into the conversation, and turn it into a proposal that sticks.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”413033″ css=”.vc_custom_1787218290625{margin-top: -180px !important;padding-bottom: 90px !important;}”][vc_column width=”1\/1″][uncode_index el_id=”index-332720″ isotope_mode=”fitRows” loop=”size:All|order_by:meta_value_num|meta_key:addb_deel|order:ASC|post_type:post|tags:49|taxonomy_count:10″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ gutter_size=”3″ post_items=”media|featured|onpost|original,title,link|link|default_size|not_scale_mobile|default_width|default_outline” images_size=”sixteen-nine” single_back_color=”color-824783″ single_overlay_opacity=”1″ single_overlay_visible=”yes” single_text_visible=”yes” single_text_anim=”no” single_padding=”1″ single_title_dimension=”h4″ single_border=”yes” uncode_shortcode_id=”678981″ single_icon=”fa fa-heart”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-824783″ overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” content_parallax=”0″ uncode_shortcode_id=”962665″ css=”.vc_custom_1787218282520{padding-top: 50px !important;padding-bottom: 250px !important;}” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":704,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2756","page","type-page","status-publish","hentry"],"yoast_head":"\nValue in the conversation | The logbook of Add Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value in the conversation | The logbook of Add Business\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-824783″ overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” content_parallax=”0″ uncode_shortcode_id=”962665″ css=”.vc_custom_1787218282520{padding-top: 50px !important;padding-bottom: 250px !important;}” […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/\" \/>\n<meta property=\"og:site_name\" content=\"Add Business\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T17:11:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/blog\\\/value-in-the-conversation\\\/\",\"url\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/blog\\\/value-in-the-conversation\\\/\",\"name\":\"Value in the conversation | The logbook of Add Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/#website\"},\"datePublished\":\"2026-08-25T10:33:13+00:00\",\"dateModified\":\"2026-08-27T17:11:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/blog\\\/value-in-the-conversation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/addbusiness.be\\\/en\\\/blog\\\/value-in-the-conversation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/blog\\\/value-in-the-conversation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Logbook\",\"item\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Value in the conversation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/\",\"name\":\"Add Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/#organization\",\"name\":\"Add Business\",\"url\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/addbusiness.be\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/add_business.svg\",\"contentUrl\":\"https:\\\/\\\/addbusiness.be\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/add_business.svg\",\"width\":1,\"height\":1,\"caption\":\"Add Business\"},\"image\":{\"@id\":\"https:\\\/\\\/addbusiness.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/marcneyrinck\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Value in the conversation | The logbook of Add Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/","og_locale":"en_US","og_type":"article","og_title":"Value in the conversation | The logbook of Add Business","og_description":"[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-824783″ overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes” content_parallax=”0″ uncode_shortcode_id=”962665″ css=”.vc_custom_1787218282520{padding-top: 50px !important;padding-bottom: 250px !important;}” […]","og_url":"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/","og_site_name":"Add Business","article_modified_time":"2026-08-27T17:11:46+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/","url":"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/","name":"Value in the conversation | The logbook of Add Business","isPartOf":{"@id":"https:\/\/addbusiness.be\/en\/#website"},"datePublished":"2026-08-25T10:33:13+00:00","dateModified":"2026-08-27T17:11:46+00:00","breadcrumb":{"@id":"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/addbusiness.be\/en\/blog\/value-in-the-conversation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/addbusiness.be\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Logbook","item":"https:\/\/addbusiness.be\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Value in the conversation"}]},{"@type":"WebSite","@id":"https:\/\/addbusiness.be\/en\/#website","url":"https:\/\/addbusiness.be\/en\/","name":"Add Business","description":"","publisher":{"@id":"https:\/\/addbusiness.be\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/addbusiness.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/addbusiness.be\/en\/#organization","name":"Add Business","url":"https:\/\/addbusiness.be\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/addbusiness.be\/en\/#\/schema\/logo\/image\/","url":"https:\/\/addbusiness.be\/wp-content\/uploads\/2024\/08\/add_business.svg","contentUrl":"https:\/\/addbusiness.be\/wp-content\/uploads\/2024\/08\/add_business.svg","width":1,"height":1,"caption":"Add Business"},"image":{"@id":"https:\/\/addbusiness.be\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/marcneyrinck"]}]}},"_links":{"self":[{"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/pages\/2756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/comments?post=2756"}],"version-history":[{"count":6,"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/pages\/2756\/revisions"}],"predecessor-version":[{"id":2878,"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/pages\/2756\/revisions\/2878"}],"up":[{"embeddable":true,"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/pages\/704"}],"wp:attachment":[{"href":"https:\/\/addbusiness.be\/en\/wp-json\/wp\/v2\/media?parent=2756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}