{"id":1738,"date":"2025-10-31T08:16:34","date_gmt":"2025-10-31T08:16:34","guid":{"rendered":"https:\/\/addbusiness.be\/?p=1738"},"modified":"2025-10-31T08:23:25","modified_gmt":"2025-10-31T08:23:25","slug":"cockpitgesprek-met-koen-de-keersmaecker","status":"publish","type":"post","link":"https:\/\/addbusiness.be\/en\/2025\/10\/31\/cockpitgesprek-met-koen-de-keersmaecker\/","title":{"rendered":"Cockpit Conversation with Koen De Keersmaecker"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;157292&#8243; css=&#8221;.vc_custom_1724092097497{padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][vc_column_text uncode_shortcode_id=&#8221;942373&#8243;]<\/p>\n<h2>Images for Moments that Matter<\/h2>\n<p>That\u2019s what I discussed with Koen De Keersmaecker, visual facilitator and founder of Bizzuals. He guides teams through those crucial moments when words fall short\u2014when what really matters is clarity, connection, and shared understanding. Visualization strengthens that shared understanding and accelerates decision-making (Eppler &amp; Platts, 2009).<\/p>\n<p>\u201cDrawing,\u201d says Koen, \u201chelps to make clear what we\u2019re actually talking about. In the end, everyone understands what was said. Because as you draw, you see it\u2014and that changes everything.\u201d This process works as a boundary object\u2014a bridge connecting different perspectives within teams (Star &amp; Griesemer, 1989).<\/p>\n<h3>Images in conversations that matter<\/h3>\n<p>Koen often works with leaders trapped in abstract language. \u201cWe talk about \u2018strategy,\u2019 \u2018change,\u2019 \u2018culture,\u2019 but nobody draws what that means,\u201d he says. \u201cAnd then you notice the conversation stays vague.\u201d<\/p>\n<p>As soon as you draw it or use an image, you see where things go wrong. Everyone looks at the same sheet\u2014and literally, we get on the same page. This is a practical example of how visualization enhances alignment and collaboration (Morgan &amp; Liker, 2006).<\/p>\n<p>That\u2019s what visualization does: it doesn\u2019t beautify\u2014it clarifies.<\/p>\n<p>He uses visualisation for the conversations that count:<\/p>\n<ul>\n<li>when starting change programs where alignment is missing (Morgan &amp; Liker, 2006),<\/li>\n<li>during projects where coordination falters,<\/li>\n<li>and in strategic or commercial meetings where decisions are made.<\/li>\n<\/ul>\n<p>\u201cWhether it\u2019s with teams, boards, or clients, the power lies in looking together\u2014not just talking.\u201d<\/p>\n<h3>Bikablo and Obeya: structured clarity<\/h3>\n<p>Koen is a certified Bikablo trainer, a globally recognized method for visual communication. \u201cBikablo isn\u2019t an art course,\u201d he explains. \u201cIt\u2019s a visual language you learn to speak. You use simple patterns, symbols, frames. They bring structure so everyone understands. It\u2019s not about talent\u2014it\u2019s about technique and attention.\u201d Structuring shared visual information makes change more efficient and helps insights stick (Mascitelli, 2020).<\/p>\n<p>He also works with the Obeya concept\u2014literally \u201cbig room\u201d in Japanese\u2014a physical or virtual space where everything connects: strategy, obstacles, progress. \u201cIn an Obeya, you see the whole picture. The walls tell the team\u2019s story. People see where they stand, what others are working on, and what\u2019s missing. That openness creates a culture of shared responsibility.\u201d<\/p>\n<h3>From drawing to meaning<\/h3>\n<p>\u201cDrawing is thinking,\u201d says Koen. \u201cBut it\u2019s also listening. When I draw during a conversation, you can feel the energy shift. People lean in, correct each other, add things. The image becomes common ground. And that sticks much longer than words.\u201d<\/p>\n<p>Participatory visualization creates strong shared ownership and group memory (Savioja et al., 2014).<\/p>\n<p>His approach is radically participative. \u201cI never draw for people; I draw with people. That way, insight doesn\u2019t emerge afterward in a report\u2014it happens during the conversation itself.\u201d<\/p>\n<h3>The poster in the kitchen<\/h3>\n<p>Koen smiles when he repeats the phrase: \u201cThe poster in the kitchen\u2014that\u2019s proof of impact for me. It\u2019s still hanging there weeks later. Everyone who walks in recognizes the story. New colleagues instantly get what\u2019s going on. Then I know: this worked.\u201d<\/p>\n<p>He stresses that visualizations aren\u2019t temporary. \u201cReports disappear into folders. But drawings stay alive. They invite. They provoke. They\u2019re both conversation starters and agreements in one.\u201d That\u2019s exactly what makes visual tools so powerful for lasting organizational change (Star &amp; Griesemer, 1989).<\/p>\n<h3>Stickers, symbols, and the language of images<\/h3>\n<p>Not every moment allows time to draw. \u201cSometimes the context doesn\u2019t fit, or there\u2019s no time,\u201d Koen admits. \u201cThen I work with prepared visual elements\u2014stickers, symbols, icons\u2014to still make the conversation visual. You put them on the table, move them around, combine them. That\u2019s also visualization.\u201d<\/p>\n<p>He emphasizes that this way of working isn\u2019t casual. \u201c\u2018Quick and dirty\u2019 doesn\u2019t exist in my world. Either you learn to draw\u2014for instance through Bikablo\u2014or you work carefully with well-designed visual tools. Because those symbols mean something\u2014they help thinking. You use them during the conversation to build shared understanding together.\u201d<\/p>\n<p>That precision, he says, is what makes the difference. \u201cVisualization isn\u2019t improvisation. It\u2019s focus. You rearrange words until meaning becomes visible.\u201d<\/p>\n<h3>From moment to momentum<\/h3>\n<p>According to Koen, visualization works not only during workshops but especially at the right moment. \u201cIt\u2019s all about those moments that matter\u2014decisive meetings, stalled change processes, teams that don\u2019t understand each other. Those are tipping points. When you visualize there, you turn a single moment into momentum.\u201d<\/p>\n<p>He sees it every day. \u201cAfter one session people say, \u2018Now I see it.\u2019 And that\u2019s often literally true\u2014they see for the first time where the problem lies, why the direction is off, or which step is missing.\u201d<\/p>\n<h3>Visualization as a continuous compass<\/h3>\n<p>For Koen, a good image is more than a drawing\u2014it\u2019s a continuous reference point. \u201cAn organization needs a visual memory. That prevents having the same discussions over and over again. A good image is an anchor; it reminds people why they do what they do.\u201d Visual models demonstrably act as a shared organizational memory (Eppler &amp; Platts, 2009).<\/p>\n<p>In his Imagineering Lab at Bizzuals, he brings people physically together around those images. \u201cThe walls hold stories, systems, strategies. We make it visible. When something is complex, we shouldn\u2019t talk it out\u2014we should show it.\u201d<\/p>\n<h3>Lessons from the cockpit<\/h3>\n<p>The conversation with Koen struck a chord. At Add Business, I\u2019ve worked for years with visualization in client conversations that matter. Together with Stefaan Ooms from Toughcrowd, I develop pitch visuals\u2014simple, powerful images that make complex value tangible, often starting from a sketch.<\/p>\n<p>But where we visualize at the moment of the client dialogue\u2014the moment of truth\u2014Koen starts one step earlier. He visualizes internally, before the first client is even approached. And he teaches it to the users themselves.<\/p>\n<p>His method helps organizations prepare for those key moments\u2014so conversations, meetings, and transitions become clear, efficient, and human. We meet in the same mission: to move beyond words. To create images of what matters\u2014so that the essence doesn\u2019t get lost in abstraction, but takes shape, literally and figuratively.<\/p>\n<h3>About Koen De Keersmaecker<\/h3>\n<p>Koen is a visual facilitator, trainer, and coach at Bizzuals, specializing in Business Agility, Lean Startup, and Design Thinking. As a certified Bikablo trainer and Obeya coach, he helps organizations bring clarity to transitions, strategies, and collaboration.<\/p>\n<p>More about his work: bizzuals.com or bikablo.com or <a href=\"mailto:hello@bizzuals.com\">hello@bizzuals.com<\/a><\/p>\n<h3>References<\/h3>\n<ul>\n<li><em>Eppler, M. J., &amp; Platts, K. W. (2009). Visual representations in knowledge management: framework and cases. Journal of Knowledge Management, 13(6), 112\u2013123.<\/em><\/li>\n<li><em>Mascitelli, R. (2020). Mastering Lean Product Development: A Practical, Event-Driven Process for Maximizing Speed, Profits, and Quality. Technology Perspectives.<\/em><\/li>\n<li><em>Morgan, J., &amp; Liker, J. K. (2006). The Toyota Product Development System: Integrating People, Process, and Technology. Productivity Press.<\/em><\/li>\n<li><em>Savioja, P., Koskinen, H., &amp; Lehtonen, T. (2014). Shared visualizations in participatory workplace design. CoDesign, 10(2), 120\u2013135.<\/em><\/li>\n<li><em>Star, S. L., &amp; Griesemer, J. R. (1989). Institutional ecology, \u2018translations,\u2019 and boundary objects: Amateurs and professionals in Berkeley\u2019s Museum of Vertebrate Zoology, 1907\u201339. Social Studies of Science, 19(3), 387\u2013420.<\/em><\/li>\n<\/ul>\n<p>[\/vc_column_text][uncode_block id=&#8221;887&#8243; inside_column=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Some conversations instantly create a \u201cclick.\u201d My talk with Koen was one of those. Because it touched on those moments that truly matter\u2014when direction is set, projects tip, and change begins.<\/p>\n","protected":false},"author":1,"featured_media":1736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cockpit-conversations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cockpit Conversation with Koen De Keersmaecker - Add Business<\/title>\n<meta name=\"description\" content=\"A cockpit conversation with Koen De Keersmaecker on the power of visualization in leadership, collaboration, and change. 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