| NBB HUB |  |
Networks Beyond Borders
Your bridge from the Nordics & Baltics to Belgium.
Welcome aboard. I’m your co-pilot for Belgium — not with spreadsheets or reports, but with a clear flight plan based on your DNA for succes.
Flight briefing
Belgium looks surreal — chaos in a tiny box. Three languages, governments that take forever, beer as infrastructure, the EU as accidental luggage.
- 60% of EU purchasing power within 500 km
- Direct access to EU policymakers & subsidies
- Strong clusters in biotech, fintech, logistics, chemistry
- Multilingual, multicultural workforce → perfect test market
- Flanders – the engine room
- Brussels – the amplifier
That’s why the NBB HUB exists: to help Nordic & Baltic companies land smoothly where chaos and opportunity overlap.
Pilot Story: Rethink
“Through the DNA Discovery, we found our true simplicity. That DNA became the compass for our growth – now also in Belgium.”
Result: connected to FIT, VLAIO, AMS, Solvay and Belgian corporates → with visible thought leadership and first pilots in Belgium.
The Flight Plan
Every landing starts with a plan. Ours looks like this.
Co-pilot in Action
I sit in the cockpit with you and guide your first landings.
No theory. No reports. Just navigation, clarity and momentum.
The Destination
Authentic
With your DNA at the center, everything stays true, recognizable, and credible to who you are.
Targeted
Focused on the entry points that truly matter, ensuring you seize the right opportunities with precision.
Connecting
Bringing together networks that usually remain apart, unlocking unexpected synergies and valuable relationships
Scalable
Designed to grow with you, from the very first landing to full-scale expansion, so you’re always ready for the next step.
Who’s is your Co-pilot?
It started with love. I met my wife in Brussels, life brought us to Tallinn, and business brought us back to Helsinki.
At Nordic Business Forum (clickable naar de Nordic Business Forum website), I met Rethink — our first Baltic client. That encounter sparked the NBB HUB.
Nordic Business Forum — the runway where leaders and ecosystems take off
My entry point into the Nordic-Baltic market
Last year I joined Nordic Business Forum with Companyonwise and our DNA Discovery approach.
That led to our very first client: Rethink in Tallinn. This year I return with the logical next step: the NBB HUB – Networks Beyond Borders, combining DNA with commercial co-piloting to help companies land in Belgium.
Why
Nordic Business Forum is not just another business event. It is one of Europe’s most influential leadership forums, bringing together thousands of decision-makers from across the Nordics and Baltics, with a reach far beyond the region.
Each year, it sets the stage for world-class speakers, cutting-edge ideas, and the kind of networking that creates real momentum.
And since Simon Sinek will be on stage this year: this is also my golden circle moment. Last year was the Why (DNA Discovery). This year I bring the How (commercial co-piloting). And together we’ll define the What: concrete landings in Belgium.
How
This year I return — not with a new story, but with the logical next step. The NBB HUB – Networks Beyond Borders builds directly on what started last year: the DNA Discovery of Companyonwise, now connected with the commercial co-pilot expertise of Add Business.
It’s an evolution, not a reinvention — shaped by the experience with Rethink and enriched by conversations with Artan Djemajlji from Business match Kosovo (link naar het artikel op addbusiness website) . Exactly in the spirit of NBF: ecosystems grow when ideas meet people, and when networks turn into action.
What
- A cockpit conversation in Helsinki to discover your landing in Belgium
- A runway checklist for your Belgium entry
- Access to a trusted Belgian network of institutions, clusters, universities and corporates
- Proof through Rethink: from DNA Discovery to first pilots in Belgium
Are you ready to discover Belgium?
Book your cockpit conversation today and discover what your route into Belgium & Europe could look like.