Rethink

DNA Discovery

Rethink is a leading Estonian digital agency specialized in service design and UX. Together with Companyonwise, their organizational DNA was uncovered: “Impact through simplicity.”

This clarity became the foundation for their international expansion strategy. Instead of presenting themselves as a general design agency, Rethink positioned simplicity as their unique strength and the driver of meaningful client impact.

Ecosystem Mapping

Based on this DNA, Belgium is being mapped step by step. Connections are forming with Flanders Investment & Trade (FIT), VLAIO, Antwerp Management School, Solvay Business School, and selected corporates.
New doors are opening into networks that are usually difficult to access — from academic partners to innovation clusters and government bodies. The focus is shifting to those partners that resonate most with Rethink’s DNA, ensuring relevance and momentum instead of dispersion.

Strategic Entry Point

The entry point in Belgium is no coincidence — it flows directly from Rethink’s DNA. With impact through simplicity as their compass, the first landings are not about chasing quick business deals. Instead, they begin with academic institutions and innovation programs: environments that match Rethink’s DNA of clarity, learning, and impact.
This approach builds credibility and trust before commercial opportunities are pursued. By anchoring their entry in ecosystems that fit who they are, Rethink avoids the transactional shortcut and creates a foundation for long-term partnerships. Early pilots are now emerging from this path, with growing visibility in Belgium’s innovation circles.

“The Hub doesn’t just connect us. It builds the right ecosystem around our DNA — and that makes the difference.”

– Rethink, Estonia