| Being a copilot is not something you do alone |
Our partners help us deliver innovative, workable solutions.
Resultact
Steven is my partner when leadership in commercial communication needs to drive the difference. For 20 years I have worked with Steven in projects where he sharpens leaders and commercial teams in how they listen, question, frame and decide in client conversations. This turns every commercial dialogue into a conscious act of leadership rather than just another sales talk.
Bizzuals
Bizzuals is my partner when complexity needs to become visually clear. Koen De Keersmaecker is a visual facilitator, Bikablo trainer and Obeya coach who helps teams think, decide and collaborate through structured visual language. In joint projects with Add Business, Bizzuals is deployed before the first client is even approached: visual alignment within the team, clear cockpit visuals and a shared language everyone understands. No PowerPoint walls, but living images that provide direction.
SalesCubes
SalesCubes is my science-based partner for commercial strategy. With the research and teaching expertise of Professor Régis Lemmens (Antwerp Management School, Solvay, Tias, Cranfield), evidence-based models are brought straight into the cockpit. From sales governance and value co-creation to the future of sales roles, everything starts from research rather than gut feeling. In joint projects with Add Business, these insights are translated into concrete segmentation, pipeline steering and management dashboards, so sales decisions rest on data, studies and proven frameworks
ToughCrowd
ToughCrowd is my partner when value needs to become visible to the client. Stefaan Ooms, former creative director with more than 25 years in advertising and design, builds pitch visuals, campaign concepts and brand identity that hit the mark. In joint projects with Add Business, we translate the cockpit strategy into simple, powerful images that make the difference at the moment of truth. Not beautiful for beauty’s sake, but sharp to convince.
NeuroTrainingLab
NeuroTrainingLab is the partner when leadership cannot remain a slide, but has to become visible behaviour. In realistic, recorded simulations, leaders get a clear mirror on their impact under pressure, with direct feedback from neuroscience and behavioural research. This fits perfectly with the Add Business cockpit approach: what is decided in strategic conversations is tested, refined and anchored as new leadership behaviour in NTL simulations.
HeadCount
HeadCount is my partner when growth demands the right people on board. Through smart talent acquisition, data-driven sourcing and a sharp eye for commercial profiles, they find candidates other channels miss. In joint projects with Add Business, the cockpit vision is translated into the profile you actually need: not just someone who can sell, but someone who fits your DNA, your market and your ambition. Recruitment thus becomes a strategic weapon rather than a reactive process.
Companyonwise
Companyonwise is my partner for organisation DNA and identity work. Through in-depth journeys they help entrepreneurs and teams clarify who they really are, which values drive them and which choices fit that DNA. This aligns perfectly with the Add Business cockpit approach, where that identity is translated into concrete commercial and strategic decisions. Leadership starts with knowing who you are. Companyonwise makes that visible.
Halifax Consulting
Halifax Consulting is my partner when commercial teams need more than inspiration; they need a robust, international learning journey. With the LEAD, DEAL, BOSS and PAC methods, we build sales and KAM routines that stick in the field through blended learning, microlearning and coaching. In joint projects, Add Business brings DNA discovery, focus segments and cockpit rhythm, while Halifax provides the didactical stack and content. “Selling better” thus becomes a measurable learning path, not just another one-off training.
Claritalk
Claritalk turns every client and team conversation into a source of clear insight. With AI-powered transcription, summaries and coaching, it reveals patterns you would otherwise miss and makes improvement a continuous process. In joint projects with Add Business, Claritalk recordings become the raw material for cockpit sessions: no more debates based on gut feeling, but sharp decisions grounded in what is actually said, asked and promised.
SWTR
With SWTR, Mattias Leskens brings bold leadership into organisations. He is the sparring partner for CEOs and high potentials who want no fluff, just honest feedback, sharp questions and concrete action. In joint projects, SWTR and Add Business each cover their own domain: Mattias focuses on personal leadership and team dynamics, Add Business on commercial strength and cockpit. This way both the leader and the commercial engine get a serious stretch.