| Partners strengthening the commercial team in sales, strategy and crew |
Crew – Business development
Halifax Consulting
Halifax Consulting is my partner when commercial teams need more than inspiration; they need a robust, international learning journey. With the LEAD, DEAL, BOSS and PAC methods, we build sales and KAM routines that stick in the field through blended learning, microlearning and coaching. In joint projects, Add Business brings DNA discovery, focus segments and cockpit rhythm, while Halifax provides the didactical stack and content. “Selling better” thus becomes a measurable learning path, not just another one-off training.
HeadCount
HeadCount is my partner when growth demands the right people on board. Through smart talent acquisition, data-driven sourcing and a sharp eye for commercial profiles, they find candidates other channels miss. In joint projects with Add Business, the cockpit vision is translated into the profile you actually need: not just someone who can sell, but someone who fits your DNA, your market and your ambition. Recruitment thus becomes a strategic weapon rather than a reactive process.
SalesCubes
SalesCubes is my science-based partner for commercial strategy. With the research and teaching expertise of Professor Régis Lemmens (Antwerp Management School, Solvay, Tias, Cranfield), evidence-based models are brought straight into the cockpit. From sales governance and value co-creation to the future of sales roles, everything starts from research rather than gut feeling. In joint projects with Add Business, these insights are translated into concrete segmentation, pipeline steering and management dashboards, so sales decisions rest on data, studies and proven frameworks