Every organization faces “commercial pains” that impede growth.
Whether it’s a lack of commercial initiative, disappointing digital results, stalled sales calls, or limited customer insight – these pains are not isolated problems.
They are often the symptoms of deeper, underlying obstacles within the organization.

Turning Commercial Pains into Opportunities
Recognizing these pain points is essential; they serve as important signals indicating the need for change and transformation. Just like an athlete preparing for an important competition, leaders and teams must thoroughly prepare for the challenges of business development. Only by understanding the causes of stagnation — such as a lack of proactivity or ineffective sales skills — can targeted, impactful solutions be created.
From Strategy to Action
A strategy without execution remains a paper tiger. Effective business development requires more than just a well-thought-out plan; it demands decisiveness and focused action. Whether it’s building strategic partnerships, conquering new markets, or optimizing sales processes — results come from doing, not just thinking.
Charting the Right Course Together
At Add Business, I believe every organization must follow its own unique path to succeed. As your co-pilot, I stand beside you to determine the right route together and apply the tools that fit your specific context and challenges. I don’t just help you identify obstacles — I help you turn them into opportunities for growth and success.