More than the sum of its parts: The power of connection through network theory
Artan doesn’t believe in isolated transactions – he builds ecosystems. He connects Kosovar businesses, diaspora, governments, and experts in a self-reinforcing network. Network theory calls this bridging structural holes: the gaps between unconnected groups. By connecting these, he creates value for all. Artan sees opportunities others overlook and opens access to otherwise closed circles.
The flywheel of network effects: Growth that fuels itself
The more people join Artan’s network, the more valuable it becomes. Every new contact brings knowledge, opportunity, and collaboration.
At events like the diaspora business day, he brings together distinct groups. This triggers a flywheel: every new connection strengthens the network – and attracts others.
Smart scaling without losing control: Network orchestration in action
Many entrepreneurs wonder: how do I stay in control as my network grows?
Artan shows it’s possible. He remains the main point of contact, but outsources specialist work to partners. His secret? Network orchestration. By organizing smartly and using fixed-price models, he can focus on value – not billable hours.
Diaspora as strategic leverage: From target group to growth engine
For Artan, the diaspora is not a niche but a strategic network. Kosovars abroad speak the language, understand the culture, and offer valuable local access.
Network theory highlights the strength of weak ties – loose connections that often generate new opportunities. Artan actively involves diaspora entrepreneurs and builds bridges between cultures and countries.
The unique role of the connector: Betweenness centrality in practice
Artan’s uniqueness lies in his position as a central node. In science, that’s called betweenness centrality: those who connect separate groups influence the flow of information and accelerate collaboration.
For his clients, that means:
- One point of contact
- Access to multiple markets
- A reliable guide in unfamiliar territory
6 lessons for entrepreneurs and policymakers
- Invest in relationships, not just transactions
- Use diaspora networks as bridges into new markets
- Choose fixed-price models – scalable and trustworthy
- Stay the main contact, but organize your network wisely
- Connect groups that don’t yet know each other
- Don’t let size limit you – one connector can shift an entire economy
Conclusion
Artan Djemajlji shows that even a solo entrepreneur can set a whole economy in motion. Think like a networker. Act like a connector. Organize like an orchestrator.
It’s not the biggest organization that wins – but the strongest network.
References
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