Logbook of a co-pilot

Navigation points

Navigation points are the insights I take away from those flights. Here I put a model, a piece of research or a pattern next to everyday practice. Meant to adjust your course, not to impress.

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Customers are not targets. They are people.

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LinkedIn is good for my ego. Postcards are better for my conversations.

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Why Belgian Growth Companies overlook their greatest asset

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From WAW to WOW: what we can learn from startups that began at zero

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Art, Craftsmanship and Entrepreneurship: Connecting Generations

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From Tallinn to Antwerp: What Estonian companies need to know for a safe landing

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On attention, trust, and the art of leadership

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NBB HUB: Helsinki as Proof of Concept — Two Days, One Living Ecosystem

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From solo entrepreneur to connector of economies

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The choreography of entrepreneurship: balancing between dream, identity, and reality

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The Art of Persuasion: How to Build a Sales Presentation That Truly Works

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Building Proactive Business Development Teams at Moore

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The art of initiating and developing customer relationships

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Navigating the Paradox of Growth: From Product Focus to Value Creation

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Customer Leadership: The Key to Sustainable Commercial Success

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Commercial Pain as a Catalyst for Transformation in Business Development

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