Crew
| Crew |
Business development support for SMEs
Sales efforts that feel like loose sand aren’t fixed with more action but with better choices. Add Business guides SME teams from scattered initiatives to one commercial rhythm: the right customers, valuable conversations and a crew that flies together. Practical, measurable and in your own team’s voice. Not a report that ends up in a drawer.
Your team is the engine of growth. You set the pace.
This section is for entrepreneurs who want their team to operate like a well-aligned aircraft – with rhythm, ownership, and customer focus.
Common pain points:
- “Our sales efforts feel disjointed and scattered.”
- “My team struggles with setting priorities.”
- “Our pitch no longer resonates with the customer.”
What you decide:
- Where the biggest need lies (pitch, rhythm, structure, collaboration…)
- How often I join the team (e.g. 1 day/month – or more intensively)
- How we collaborate: on the field, in workshops, or hands-on sessions
What we can use:
- Temporary reinforcement as a 1-day sales manager
- Sales conversation analysis via Leexi – patterns and improvement points
- Personalized preparation via Uman – AI-powered
- Redesigning your pitch & value proposition – based on customer needs
- Coaching for key accounts & partners
What it delivers:
- Your team works in flow: clear roles, rhythm, and trust
- Sales and customer relationships become strategic and scalable
Frequently asked questions
Add Business acts as your commercial co-pilot for a safe landing in Belgium: ecosystem mapping, the right entry point (corporate, academic or government) and guidance in Belgium’s relationship-driven, fragmented market. Marc Neyrinck lives and works at both ends of the route: Antwerp/Brussels and Tallinn/Helsinki.
Belgium is not one market but three, each with its own networks and decision-making rhythm. Product claims and data alone don’t convince here. References, presence and trust do. The challenge is cultural, not technical.
A serious market entry programme starts with DNA discovery and ecosystem mapping before any selling happens. Budgets vary with scope; a free 30-minute pre-flight conversation tells you quickly whether Belgium is worth the runway.
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Interested in an exploration? |
I’ll be in touch soon.
Your co-pilot, Marc Neyrinck.
Partners
HeadCount
HeadCount is my partner when growth demands the right people on board. Through smart talent acquisition, data-driven sourcing and a sharp eye for commercial profiles, they find candidates other channels miss. In joint projects with Add Business, the cockpit vision is translated into the profile you actually need: not just someone who can sell, but someone who fits your DNA, your market and your ambition. Recruitment thus becomes a strategic weapon rather than a reactive process.
Halifax Consulting
Halifax Consulting is my partner when commercial teams need more than inspiration; they need a robust, international learning journey. With the LEAD, DEAL, BOSS and PAC methods, we build sales and KAM routines that stick in the field through blended learning, microlearning and coaching. In joint projects, Add Business brings DNA discovery, focus segments and cockpit rhythm, while Halifax provides the didactical stack and content. “Selling better” thus becomes a measurable learning path, not just another one-off training.
SalesCubes
SalesCubes is my science-based partner for commercial strategy. With the research and teaching expertise of Professor Régis Lemmens (Antwerp Management School, Solvay, Tias, Cranfield), evidence-based models are brought straight into the cockpit. From sales governance and value co-creation to the future of sales roles, everything starts from research rather than gut feeling. In joint projects with Add Business, these insights are translated into concrete segmentation, pipeline steering and management dashboards, so sales decisions rest on data, studies and proven frameworks
Define your flight plan
Cockpit
| Cockpit |
Giving direction without being bossy
Leadership that sticks doesn’t come from steering harder but from steering more consciously. Add Business helps leaders and teams give direction without becoming bossy: from waiting to initiative, from customer focus as a word to customer-focused behavior that’s actually lived. As your co-pilot I sit beside you — from awareness to lasting behavioral change, in your own organization’s voice.
You lead. I enhance your direction, focus, and behavior.
This section is for leaders who want to turn their leadership into action – and get their organization on board with what they stand for.
Common pain points:
- “I want to provide clear direction without coming across as bossy.”
- “My team waits passively. Initiative is lacking.”
- “Customer focus sounds great, but it’s not truly lived.”
What you decide:
- When we start – and how frequently we work together
- Whether we focus on personal leadership, team dynamics, or both
- Whether we use training, reflection, or real-time feedback moments
What we can use:
- Paradoxical leadership: how do you lead firmly and humanely? (inspiration: NeuroTrainingLab Prof. Steven Poelmans)
- One-on-one co-pilot coaching: you set the pace
- Facilitating transformation – from awareness to behavioral change with your team (inspiration: SalesCubes, Prof. Régis Lemmens)
What it delivers:
- You communicate more consciously, clearly, and powerfully
- Your leadership accelerates the team, the culture, and the customer relationship
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Interested in an exploration? |
I’ll be in touch soon.
Your co-pilot, Marc Neyrinck.
Partners
NeuroTrainingLab
NeuroTrainingLab is the partner when leadership cannot remain a slide, but has to become visible behaviour. In realistic, recorded simulations, leaders get a clear mirror on their impact under pressure, with direct feedback from neuroscience and behavioural research. This fits perfectly with the Add Business cockpit approach: what is decided in strategic conversations is tested, refined and anchored as new leadership behaviour in NTL simulations.
SWTR
With SWTR, Mattias Leskens brings bold leadership into organisations. He is the sparring partner for CEOs and high potentials who want no fluff, just honest feedback, sharp questions and concrete action. In joint projects, SWTR and Add Business each cover their own domain: Mattias focuses on personal leadership and team dynamics, Add Business on commercial strength and cockpit. This way both the leader and the commercial engine get a serious stretch.
Resultact
Steven is my partner when leadership in commercial communication needs to drive the difference. For 20 years I have worked with Steven in projects where he sharpens leaders and commercial teams in how they listen, question, frame and decide in client conversations. This turns every commercial dialogue into a conscious act of leadership rather than just another sales talk.
Companyonwise
Companyonwise is my partner for organisation DNA and identity work. Through in-depth journeys they help entrepreneurs and teams clarify who they really are, which values drive them and which choices fit that DNA. This aligns perfectly with the Add Business cockpit approach, where that identity is translated into concrete commercial and strategic decisions. Leadership starts with knowing who you are. Companyonwise makes that visible.
Define your flight plan
Flight instruments
| Flight instruments |
Grip on sales, without micromanaging
As a business owner, wanting to see who’s working on what doesn’t mean becoming a controller. On-board instruments are simple dashboards and KPI structures that show your commercial altitude, speed and direction at a glance. That way you steer on numbers instead of gut feeling, and your team gains trust instead of supervision.
Steer with insight – you choose what, when, and how sharply.
This section is for entrepreneurs who want greater clarity with less effort – and aim to bring calm to their commercial cockpit.
Common pain points:
- “I lack visibility into who is working on what.”
- “We measure a lot, but do little with it.”
- “I want to trust, but still be able to make adjustments.”
What you decide:
- Whether we start with analysis, design, or coaching
- Which data truly matters in your cockpit
- How much autonomy you want to give your team – and with what checks
What we can use:
- Real-time dashboards
- KPI structures and incentive frameworks
- DNA-driven customer segmentation
- Team assessments & growth plans
- Alignment sessions with sales, marketing, and delivery
What it delivers:
- You gain clarity without micromanaging
- Your team moves independently, but within clear boundaries
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Interested in an exploration? |
I’ll be in touch soon.
Your co-pilot, Marc Neyrinck.
Partners
Bizzuals
Bizzuals is my partner when complexity needs to become visually clear. Koen De Keersmaecker is a visual facilitator, Bikablo trainer and Obeya coach who helps teams think, decide and collaborate through structured visual language. In joint projects with Add Business, Bizzuals is deployed before the first client is even approached: visual alignment within the team, clear cockpit visuals and a shared language everyone understands. No PowerPoint walls, but living images that provide direction.
Claritalk
Claritalk turns every client and team conversation into a source of clear insight. With AI-powered transcription, summaries and coaching, it reveals patterns you would otherwise miss and makes improvement a continuous process. In joint projects with Add Business, Claritalk recordings become the raw material for cockpit sessions: no more debates based on gut feeling, but sharp decisions grounded in what is actually said, asked and promised.
ToughCrowd
ToughCrowd is my partner when value needs to become visible to the client. Stefaan Ooms, former creative director with more than 25 years in advertising and design, builds pitch visuals, campaign concepts and brand identity that hit the mark. In joint projects with Add Business, we translate the cockpit strategy into simple, powerful images that make the difference at the moment of truth. Not beautiful for beauty’s sake, but sharp to convince.
Define your flight plan