Business development

Getting your business into a higher gear

The crew: Business development

Your team is the engine of growth. You set the pace.

This section is for entrepreneurs who want their team to operate like a well-aligned aircraft – with rhythm, ownership, and customer focus.

Common pain points:

  • “Our sales efforts feel disjointed and scattered.”
  • “My team struggles with setting priorities.”
  • “Our pitch no longer resonates with the customer.”

What you decide:

  • Where the biggest need lies (pitch, rhythm, structure, collaboration…)
  • How often I join the team (e.g. 1 day/month – or more intensively)
  • How we collaborate: on the field, in workshops, or hands-on sessions

What we can use:

  • Temporary reinforcement as a 1-day sales manager
  • Sales conversation analysis via Leexi – patterns and improvement points
  • Personalized preparation via Uman – AI-powered
  • Redesigning your pitch & value proposition – based on customer needs
  • Coaching for key accounts & partners

What it delivers:

  • Your team works in flow: clear roles, rhythm, and trust
  • Sales and customer relationships become strategic and scalable


Customer leadership

Navigate to your destination

The cockpit: Customer leadership

You lead. I enhance your direction, focus, and behavior.

This section is for leaders who want to turn their leadership into action – and get their organization on board with what they stand for.

Common pain points:

  • “I want to provide clear direction without coming across as bossy.”
  • “My team waits passively. Initiative is lacking.”
  • “Customer focus sounds great, but it’s not truly lived.”

What you decide:

  • When we start – and how frequently we work together
  • Whether we focus on personal leadership, team dynamics, or both
  • Whether we use training, reflection, or real-time feedback moments

What we can use:

  • Paradoxical leadership: how do you lead firmly and humanely? (inspiration: NeuroTrainingLab Prof. Steven Poelmans)
  • One-on-one co-pilot coaching: you set the pace
  • Facilitating transformation – from awareness to behavioral change with your team (inspiration: SalesCubes, Prof. Régis Lemmens)

What it delivers:

  • You communicate more consciously, clearly, and powerfully
  • Your leadership accelerates the team, the culture, and the customer relationship


On-board instruments

Your dashboard for progress

On-board instruments

Steer with insight – you choose what, when, and how sharply.

This section is for entrepreneurs who want greater clarity with less effort – and aim to bring calm to their commercial cockpit.

Common pain points:

  • “I lack visibility into who is working on what.”
  • “We measure a lot, but do little with it.”
  • “I want to trust, but still be able to make adjustments.”

What you decide:

  • Whether we start with analysis, design, or coaching
  • Which data truly matters in your cockpit
  • How much autonomy you want to give your team – and with what checks

What we can use:

  • Real-time dashboards
  • KPI structures and incentive frameworks
  • DNA-driven customer segmentation
  • Team assessments & growth plans
  • Alignment sessions with sales, marketing, and delivery

What it delivers:

  • You gain clarity without micromanaging
  • Your team moves independently, but within clear boundaries