Business development
Getting your business into a higher gear |
The crew: Business development
Your team is the engine of growth. You set the pace.
This section is for entrepreneurs who want their team to operate like a well-aligned aircraft – with rhythm, ownership, and customer focus.
Common pain points:
- “Our sales efforts feel disjointed and scattered.”
- “My team struggles with setting priorities.”
- “Our pitch no longer resonates with the customer.”
What you decide:
- Where the biggest need lies (pitch, rhythm, structure, collaboration…)
- How often I join the team (e.g. 1 day/month – or more intensively)
- How we collaborate: on the field, in workshops, or hands-on sessions
What we can use:
- Temporary reinforcement as a 1-day sales manager
- Sales conversation analysis via Leexi – patterns and improvement points
- Personalized preparation via Uman – AI-powered
- Redesigning your pitch & value proposition – based on customer needs
- Coaching for key accounts & partners
What it delivers:
- Your team works in flow: clear roles, rhythm, and trust
- Sales and customer relationships become strategic and scalable
Interested in an exploration? |
I’ll be in touch soon.
Your co-pilot, Marc Neyrinck.
Customer leadership
Navigate to your destination |
The cockpit: Customer leadership
You lead. I enhance your direction, focus, and behavior.
This section is for leaders who want to turn their leadership into action – and get their organization on board with what they stand for.
Common pain points:
- “I want to provide clear direction without coming across as bossy.”
- “My team waits passively. Initiative is lacking.”
- “Customer focus sounds great, but it’s not truly lived.”
What you decide:
- When we start – and how frequently we work together
- Whether we focus on personal leadership, team dynamics, or both
- Whether we use training, reflection, or real-time feedback moments
What we can use:
- Paradoxical leadership: how do you lead firmly and humanely? (inspiration: NeuroTrainingLab Prof. Steven Poelmans)
- One-on-one co-pilot coaching: you set the pace
- Facilitating transformation – from awareness to behavioral change with your team (inspiration: SalesCubes, Prof. Régis Lemmens)
What it delivers:
- You communicate more consciously, clearly, and powerfully
- Your leadership accelerates the team, the culture, and the customer relationship
Interested in an exploration? |
I’ll be in touch soon.
Your co-pilot, Marc Neyrinck.
On-board instruments
Your dashboard for progress |
On-board instruments
Steer with insight – you choose what, when, and how sharply.
This section is for entrepreneurs who want greater clarity with less effort – and aim to bring calm to their commercial cockpit.
Common pain points:
- “I lack visibility into who is working on what.”
- “We measure a lot, but do little with it.”
- “I want to trust, but still be able to make adjustments.”
What you decide:
- Whether we start with analysis, design, or coaching
- Which data truly matters in your cockpit
- How much autonomy you want to give your team – and with what checks
What we can use:
- Real-time dashboards
- KPI structures and incentive frameworks
- DNA-driven customer segmentation
- Team assessments & growth plans
- Alignment sessions with sales, marketing, and delivery
What it delivers:
- You gain clarity without micromanaging
- Your team moves independently, but within clear boundaries
Interested in an exploration? |
I’ll be in touch soon.
Your co-pilot, Marc Neyrinck.