To achieve this journey to growth and success, we don’t start with a blank sheet of paper. We work with three strategic puzzle pieces that together, or separately, form a pathway to effectively address the causes of your organization’s pain points. Each puzzle piece represents an essential element of organizational and commercial growth.

Customers as Ambassadors

Customers are the backbone of any business. By transforming your customers from passive buyers to active ambassadors, you create a powerful source of word-of-mouth and customer loyalty. This is critical because satisfied and loyal customers contribute directly to sustainable commercial success and long-term growth.

Distinctive Value Proposition

In a competitive marketplace, it is crucial to stand out. A unique and distinctive value proposition not only allows you to stand out from the competition, but also to build a strong, emotional connection with your ideal customers. This leads to a clear positioning and an attractive offer that perfectly matches the needs and desires of your target market.

Valuable Conversations

Every conversation is an opportunity to excel and deepen relationships. Meaningful dialogues are key to building trust and inspiring both customers and employees.
By excelling in valuable conversations, you strengthen your ability to effectively communicate, persuade, and transform, leading to better collaborations and sustainable business growth.

Together, these three puzzle pieces form a pragmatic approach that helps your organization overcome existing pain points and build a solid foundation for future growth and success.

From Automatic Pilot to Active Growth

As an entrepreneur and leader within your organization, your focus is on inspiring and leading from a strong customer focus. Yet you may recognize that you and your team are sometimes stuck in ingrained patterns. These habits can be paralyzing and get in the way of the progress you envision. Breaking these patterns is essential for growth, but often presents a major challenge.

Old habits and assumptions often operate on autopilot. What was once effective can now actually hinder the growth of your organization. As a leader, it is your responsibility to respond to this and guide your team toward new ways of thinking and working.

Paradoxical Leadership as a Key to Growth

The concept of paradoxical leadership, as researched by Professor Wendy Smith and Professor Steven Poelmans, provides a powerful approach for this. This model enables you, as a Customer Leader, to lead effectively and break the deep-rooted patterns that stand in the way of your organization’s growth.

With paradoxical leadership, you learn to work on multiple levels:

1. Balancing between Empathy and Demands
   Striking a balance between showing empathy and making clear demands is crucial.
   This balance helps not only to maintain a positive team dynamic, but also to make decisive progress.
2. Breaking Rusty Patterns
   By working from your organization’s unique DNA, you can create a culture of openness and innovation.
   This breaks old habits and opens the door to new opportunities and growth.
3. Working On Your Business AND In Your Business
   Paradoxical leadership requires engagement at both the strategic level and in day-to-day operational realities.
   This means mastering the art of switching between making important strategic decisions and dealing with day-to-day challenges.

By applying these principles, you can transition from autopilot to active growth and take your organization to the next level.

At Add Business, we see the road to growth and success as a journey through the sky, with each organization taking its own unique flight. As your co-pilot, we work together to chart the right course and help you choose the right on-boarding tools that can take your business to new heights.

Our toolbox has been carefully crafted to address the various needs within an organization. These tools give you control over the direction and speed of your business development strategies and together provide a comprehensive framework for organizational development, leadership, personal growth and commercial advancement. Our tools are divided into four categories that together provide an integrated approach:

Organizational Development and Growth: Strategic Board Tools

Just as an airplane must be well organized for a safe and successful flight, so too must organizations be finely tuned. Tools such as the Management Drive Model, The Results Triangle by Prof. M. Buelens, Mandour and Wenting’s Growth Model, and P. Lencioni’s Team Performance Model help you stay on course even when circumstances change. These models act as your organization’s strategic onboarding tools.

Business Development: The Radar and Sonar

To reach new heights, you must constantly scan your environment and adapt to changing conditions. Tools like the Customer Development Process Canvas and the Value Proposition Canvas act like your aircraft’s radar and sonar. They provide crucial insights that allow you to react quickly and adjust your course when necessary.

Leadership and Personal Development: The Compass of the Organization

Leadership is the compass that determines the direction of an organization. With tools such as “Paradoxal Leadership” and the “Customer Leader Model,” we can optimally align your leadership style with the needs of your team and the specific situation, with a clear focus on customer focus.

Business Development Skills: The Steering Bat for Sales and Customer Management

In the dynamic world of sales and customer management, it is crucial to apply the right skills and strategies. Tools such as the Business Development Process and Strategic Selling provide structured methods for conducting sales calls effectively and strengthening and developing customer relationships.

Together, these tools form a powerful and flexible toolbox that enables you and your organization to stay on course, navigate through challenges, and achieve sustainable growth.